SEO Meta Tags Optimize Rank 2020. -The title and meta tag are part of the elements to optimize on the pages of a website to obtain a better ranking on search engines. Although they do not play a major role in the ranking of a site in relation to certain keywords, it helps Internet users to know what to expect when they are about to consult it. However, in some cases, Google prefers to select an extract from the page and ignores the meta tags written. When does it take place? This is what we are going to find out.

SEO Meta Tags Optimize Rank 2020

Study of the number of meta tags modified by Google

To find out and collect precise data, Ahrefs carried out a study by comparing meta tags with extracts from Google. And that for no less than 20,000 keywords and nearly 200,000 pages ranked in the top 10.

SEO Meta Tags

We thus discover that 25% of the pages classified in the top 10 do not have a meta description, or a quarter of them. Crazy, right ?!

In parallel, the study shows that Google takes the liberty of rewriting meta descriptions in most cases:

Meta Tags SEO

You're not dreaming, Google rewrites meta tags in almost 63% of cases.In parallel, the study shows that Google takes the liberty of rewriting meta descriptions in most cases: When it comes to long meta descriptions, Google shortens them with ellipsis.

In the study, we conclude that Google rewrites 62% of the meta descriptions it considers irrelevant and 64% of the too long meta descriptions. We therefore conclude that writing meta descriptions in the state of the art does not reduce the risk of Google rewriting them. According to the study, this may be due to the high number of excessively long meta descriptions (almost 41% of the URLs studied).

So, should we still write meta tags for the SEO of our site?

The answer is a big YES. We must ensure that the meta description tags are relevant and arouse the interest of Internet users, even if they will remain as they are on Google in 37% of cases. We recommend that you start by completing the meta tags on the following pages:

Pages that generate a lot of visits from naturals referencing,
Pages that were created to position themselves on search engines,
Pages that could be relayed and shared on social networks.

SEO Meta Tags Optimize Rank 2020 and Their Impact in SEO

Does Google take into account all meta tags? It is undoubtedly a classic but this time the answer comes from Google directly... The opportunity to return to each tag to clarify its interest in SEO. Here is a tutorial meta tags in the form of a complete list of these "meta tags" and their impact on SEO.

The explanations below are originally from the Google article (written by John Mueller, Google engineer in Zurich). They are supplemented by remarks from my experience and updated whenever necessary.

1. Title Tag SEO

Even if it is not a meta tag, Google confirms that the the <title> tag is used by Google in its ranking algorithm. In short, you've got to settle on very carefully what you set in it in order that it best describes the page, the foremost important words at the start.

To my knowledge, the meta title tag doesn't exist and is therefore not taken under consideration by the engines:

<meta name = "title" content = "A title">

2. Meta Tag Order SEO

Just alittle clarification: the order of the meta tags has no impact, as long as they're correctly filled and located within the header (between the <head> and </head> tags). By habit we frequently put the meta charset at the highest, sometimes before the title tag, because it's important to define the list used.

3. Meta Description Tag SEO

Meta Tags SEO

The meta description tag is taken under consideration by Google but just for the display of results. consistent with my tests (officially confirmed by Google within the article), this tag has no impact in terms of positioning. On the opposite hand, Google sometimes uses it as a result description (what is named the snippet ) but it depends on the requests (the meta description is merely displayed if Google considers that it corresponds well to the request).

The official explanations of Matt Cutts: "despite the fact that we sometimes use the outline meta tag for the snippets we show, we still don't use the outline meta tag in our ranking" (source).

Tips: it's worthwhile to write down an honest message that creates the user want to click. Integrate marketing and sales arguments and speak on to them.

This is only a quick overview of what are often said on the topic . don't miss my huge file on meta description , filled with tips, also because the article on the main interest of meta description for SEO.

4. Meta Keywords Tag SEO

Meta keywords tag

It is not employed by Google , which doesn't even mention it in its article… If you took the difficulty to fill it out carefully, leave it, it are often used for other engines or directories (it is just about what John Mueller says within the comments).

In 2009, Google confirmed it: "We don't use the meta keywords tag for ranking the web" ( source ). you'll watch this video to urge to rock bottom of it.

To study extra, read additionally my record at the SEO Meta Keyword Tag.

5. Meta Robots Tag SEO

Meta robots tag

This tag is taken into account by using Google (and the other engines). it is used to outline regulations at the robot that crawls the web page. The principle engines like google additionally provide site owners to use a selected tag (googlebot for Google, slurp for Yahoo, etc.); in these cases the restrictions worried most effectively observe to the required engine.

Here are the exclusive possible values for the meta robots tag, and their meanings:

Noindex: tells the robotic to not index the page. this doesn't imply that the robot may not crawl it: for which you surely need to use the robots.txt record.
Nofollow: tells the robot to now not comply with the hyperlinks at the web page. which means Google will now not crawl pages related via the web page containing this meta robots tag. even if Google does not specify it in its article, the engines will also not bear in mind the links present at the web page in their algorithm (for instance that of PageRank).
Index: indicates to the robot that it could index the page. This price being the default, it's miles completely vain to suggest it.
Follow: suggests to the robot that it may follow the hyperlinks in the page. This fee being the default, it's miles completely vain to signify it.
All: this price is equivalent to index, observe. This value being the default, it's miles completely useless to indicate it.
None: this fee is the equivalent of noindex, nofollow.
Nosnippet: suggests to the robot that it ought to now not show an outline (snippet) within the results page. I locate it difficult to look the hobby for a webmaster to use this possibility on the grounds that this description lets in to inspire the net user to click at the result (maybe there are instances wherein the description created by means of the engine isn't always applicable enough in the eyes of the webmaster).
Noarchive : tells the robotic which you should no longer depart access to the cached version. The "Cached" link within the consequences web page will consequently not be displayed. This will be useful for folks that skip their content material from a public version handy to a paid archived model (newspaper websites as an instance).
Nocache: equal to noarchive, that is taken into consideration by way of Bing however no longer through Google.

Noodp: suggests to the robotic that the statistics related to the region should not be hired by the editors of the DMOZ directory (open listing project, ODP ). This is frequently beneficial if the outline or identify of the region in DMOZ does not correspond tolerably to fact. To research more, examine the object on the meta noodp tag.
Unavailable_after: [date] : tells the robotic that the page need to now not appear in the effects after the date indicated. To study greater examine the discussion at the meta tag unavailable_after

Yahoo additionally managed the fee noydir which allowed like noodp to suggest to the engine that one did no longer want that the facts of the Yahoo directory (Yahoo listing) be used. but this directory has disappeared! To learn extra, examine the article at the meta noydir tag.

It's miles possible to combine several values inside a single meta robots tag: you just ought to separate the values with commas, for example:

<meta name = "robots" content = "noodp, noydir">

6. Nositelinkssearchbox Meta Tag SEO

In some instances, commonly for queries which are branded as a website, Google presentations a search container above the sitelinks inside the search results. It's miles possible to limit Google from showing it, simply add the meta nositelinkssearchbox tag whose precise format is as follows:

<meta name = "google" content = "nositelinkssearchbox">

Simply placed it on your home page, no want to place it on all of your pages.

You will then must wait for Google to crawl your web page once more after which take it under consideration (this has to consequently take some days or some weeks).

7. SEO Meta tag geo.Position and geo.Position and Geo

Meta Geo Tagging

Google does not use any of the geolocation meta tags, in order that they haven't any impact on nearby search engine optimization on Google (see video and supply). For facts, here is their meaning despite the whole lot:

Geo.position: suggests the latitude and longitude of the website online location
Geo.placename: indicates the call of the area associated with the website online (as an instance a city)
Geo.region: suggests the identifier of the usa and the branch (or the country for the USA)
ICBM: indicates the latitude and longitude of the site area, with a syntax distinctive from the meta geo.position

A few human beings think that Bing takes these geo tags under consideration, however i haven't checked it but.

8. The <link> Tags in The HTML Header

Those are not meta tags however it seems very similar. Here's a non-exhaustive listing (click on at the hyperlinks to find out greater):

Canonical link: it permits to outline the respectable URL of a page, to reduce issues related to duplicated content.
Hyperlink standout : added in 2011, it made it feasible to define the best articles of the week on Google information; it changed into deleted in might also 2018.

Conclusion on SEO Meta Tags Optimize Rank 2020

I surely repeat another time that folks that nevertheless think that seo is at the extent of meta tag optimization have several metros not on time… There are lots of other things to paintings in your website earlier than meta tags, consisting of netlinking and the creation of authentic content!

Notice that Google efficaciously ignores the meta keywords and revisit-after tags, and that the meta description has no effect on positioning.

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SEO Meta Tags Optimize Rank 2020

SEO Meta Tags Optimize Rank 2020

Study of the number of meta tags modified by Google

So, should we still write meta tags for the SEO of our site?